![]() TRA was in turn grounded in various theories bearing on attitude and attitude change, including learning theories, expectancy-value theories, attribution theory, and consistency theories (e.g., Heider's balance theory, Osgood and Tannenbaum's congruity theory, and Festinger's dissonance theory). Icek Ajzen (1985) proposed TPB in his chapter "From intentions to actions: A theory of planned behavior." TPB developed out of TRA, a theory first proposed in 1980 by Martin Fishbein and Ajzen. History Extension from the theory of reasoned action
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